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Did you know that eliminating one can of soda or 10 oz. of juice per day can result in a 15 pound weight loss in a year?
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Toni BloomToni Bloom, MS, RD

Toni Bloom, MS, RD, received her Masters degree in nutrition from Penn State University and her Bachelors degree in nutrition/pre-medicine from Ohio University. She founded Toni Bloom & Associates in 1991 and the nutrition counseling and consulting company has since expanded to three office locations in the San Francisco/Silicon Valley Area. An avid exerciser, Toni is the Nutrition Director for the Pacific Athletic Club and a sports nutrition instructor at San Jose State University. She is also the elected Past Chair of the American Dietetic Association's Nutrition Entrepreneurs practice group.

Nutrition Education and the Media

Possessing a strong balance of professional expertise and communications skills has enabled Toni Bloom to act as a quotable resource for print and electronic media outlets including, Men's Health, Runner's World, Dr. Dean Edell Reports ABC News and NBC-TV/San Francisco. Numerous reporters have taken advantage of Toni's expertise in weight loss tactics, sports nutrition, menu planning and low fat cooking. As evidenced by her involvement with Chocolate Milk Mustache Mobile Taste Sensation Tour, Toni is also capable of acting as a food advocate to the media and the consumer via a solid understanding of product messaging relative to nutrition. She has a high energy, yet nurturing, approach to nutrition education.

"Supermarket Tours" are one of Toni's most requested media relations skills. During a tour, she guides a client or media representative on an aisle-by-aisle walk through a market highlighting healthy choices, hidden problems in various food items and how foods impact physical well being. With medical nutrition therapy expertise in diabetes, hyperlipidemia and hypertension, Toni is able to communicate to both the consumer and professional audience regarding numerous nutritional issues.

In Print and In Front of an Audience

Toni is a published author and polished public speaker. Her corporate clients include Sun Microsystem, Pacific Gas & Electric, Silicon Graphics and United Parcel Service (UPS). The author of Seminars to Go, a 294-page manual of ready-to-present nutrition seminars, Toni also penned a chapter in Beyond Nutrition Counseling, a medical nutrition therapy book published by the American Dietetic Association. She has also written in "bits and bytes" through the Exchange It! menu planning software program she developed and markets to health clubs and other dietitians.

One on One with Clients

Toni is a gifted educator and motivator. Her knack for understanding a client's specific nutrition challenges and creating a plan for successful improvement is apparent to anyone who has worked with her. Toni's nutrition counseling expertise includes weight loss, diabetes, eating disorders and sports nutrition. Although she believes education is the backbone for behavior change, Toni understands the need to be a "nutrition coach" so that clients can receive on-going motivation and support via the Internet and phone.

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